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Phoenix Children's
Phoenix, AZ, United States (on-site)
18 days ago
University of Arizona, Department of Communication
Tucson, AZ, United States (on-site)
28 days ago
Phoenix Children's
Phoenix, Arizona, United States (on-site)
18 days ago


When you join the healthcare team at Phoenix Children’s, you’ll see the world of medicine through the eyes of a child. You’ll be amazed by something new every day, inspired by the capabilities and expertise of your co-workers, and you’ll be able to transform your professional ambitions into realities. Here, you can be part of a growing system that will never outgrow its sense of joy, purpose or discovery. Come grow with us.

We’re looking for lifelong learners who transform curiosity into discovery to join us in an inspiring place—filled with hope, positivity, support and compassion.

Vice President of Marketing

The Vice President of Marketing is responsible for the evolution and integrity of the Phoenix Children's Brand and the development and deployment of marketing strategy to achieve the critical business objectives for one of the fastest-growing pediatric care systems in the United States. Significant areas of focus for these activities include Phoenix Children's market and programmatic expansions, Centers of Excellence, the growing portfolio of research, education, and innovation activities, and supporting the organization's efforts to recruit and retain top talent. The Vice President of Marketing is the steward of the organization's Brand and maintains its brand guidelines, including its visual identity, naming architecture, position, pillars, and voice. This leader also focuses the tools of the Brand on gaining the loyalty of targeted healthcare purchase decision-makers for Phoenix Children's, principally patients, prospective customers, and referral sources. The Vice President of Marketing provides leadership and direction over traditional marketing channels, digital marketing, creative services, and physician relations. The Vice President of Marketing works collaboratively with the Vice President of Strategic Planning and the Vice President of Communications under the direction of the Sr. Vice President/Chief Strategy Officer of Phoenix Children's.

Duties & Responsibilities:

  • Build up the Brand: Ensures the Brand is based on a robust and comprehensive understanding of Phoenix Children's current and desired consumers, distinguishing characteristics and articulating a clear, cogent, and compelling brand promise. Defines education, communicates marketing objectives and monitors organizational conformance to the Brand.

  • Execute clear goals:  Builds the tools and the team to identify clear consumer segments, measurable business objectives, and targeted performance goals as the basis for setting forth the organization's broad marketing strategy and tactical plans. The work will identify the consumer behavior that requires change/improvement; the messaging that will compel change; how the message will be channeled to the target; the resources needed; and the ongoing monitoring and corrective action planning to achieve success.

  • Build internal alignment:  Facilitates internal alignment and support across executive and medical staff leadership for the Brand, marketing strategy, and critical campaigns/efforts.

  • Collaboration within the team:  Works collaboratively with the Vice Presidents of Communications, Strategic Planning, and Public Affairs to ensure communications are aligned with and advance Phoenix Children's strategic goals and business objectives.


  • Master's degree in a related field. - Required
  • Master's degree in Business or Healthcare Administration. - Preferred
  • Ten or more years of experience in Marketing, Communications, or Public Relations leadership positions. Required
  • Leadership experience in a health system. Preferred

Phoenix Children’s offers full- and part-time employees a comprehensive benefits package including:

  • Competitive pay with incentives
  • Relocation assistance
  • 401(k) Retirement Plan with company match
  • Health, dental, vision, and life insurance beginning the first day of the month following hire date
  • Tuition reimbursement up to $5,250 per year
  • Work today, get paid tomorrow with DailyPay
  • Childcare discounts and much more!

For immediate consideration, please contact Thomas Licari:
or apply online:

Phoenix Children’s is an Equal Opportunity Employer.

Job Information

  • Job ID: 67827462
  • Workplace Type: On-Site
  • Location:
    Phoenix, Arizona, United States
  • Company Name For Job: Phoenix Children's
  • Position Title: Vice President of Marketing
  • Job Function: Marketing Analytics,
    Marketing Communications

Please refer to the company's website or job descriptions to learn more about them.

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