Description

Job Title:                    PR Manager, Lifestyle & Entertainment

Department:               Communications/Broadcasting

Reporting:                  VP, Brand & PR Communications  

Job Summary:

The Public Relations Manager, Lifestyle & Entertainment is responsible for the development and execution of public relations and media relations strategies for the Arizona Coyotes pertaining to its branding, entertainment, lifestyle, community impact, and technology and innovation initiatives. This position will be responsible for effective communications between the Coyotes organization and the local and national non-sports media. In addition, this position will work closely with the Club’s website, digital media, and social media platforms. It will require a highly motivated candidate with a results-driven work ethic and excellent written and verbal communications skills.

The objective of the Public Relations Manager, Lifestyle & Entertainment is to work closely with the Vice President, Brand & PR Communications to maximize media coverage for the organization and to enhance the Club’s reputation and image, both locally and nationally through the execution of the team’s communications strategies.

Tasks and Responsibilities:

• Work with the VP, Brand & PR Communications, Chief Brand Officer, Head of Marketing, and Chief Impact Officer, to develop and implement public relations and media relations strategies and generate media coverage for the Club’s lifestyle, entertainment, community impact, technology and innovation initiatives as well as team events.
• Establish, cultivate, and maintain strong working relationships with local and national non-sports media, specifically focusing on entertainment, lifestyle, community, and business stories.
• Write press releases, media advisories, and press kit materials for off-ice announcements including marketing, youth hockey, community relations and Arizona Coyotes Foundation events.
• Secure non-sports coverage and feature stories on Coyotes athletes and executives in key fashion, lifestyle, and entertainment media.
• Publicize cause-related programs that appropriately align with respective community, entertainment, and lifestyle media.
• Promote existing company partnerships with high-profile brands and influencers.
• Identify opportunities for Coyotes athletes and executives to attend national and local high-profile events, including awards shows, red carpets, premieres, etc.
• Identify and connect with external influencers to help promote the Coyotes brand.
• Host and escort invited celebrity and media guests attending Coyotes games.
• Analyze and keep a log of earned media coverage.
• Assist in all areas of Club’s PR efforts, as needed.
• Must put ego aside and have a team-first attitude.
• Must be willing and able to collaborate with coworkers across multiple departments.
• Will report to Vice President, Brand & PR Communications.

Requirements

Required Knowledge/Skills/Job Qualifications:

Knowledge, Skill and Ability:

• Knowledge of fashion, lifestyle, and entertainment industries.
• Established list of reliable media contacts who will respond to outreach.
• Excellent communication and interpersonal skills.
• Excellent writing and editing skills.
• Attention to detail with strong organizational and time management skills with the ability to prioritize projects and multi-task.
• Ability to work on deadline.
• Ability to work flexible hours including nights, weekends, and holidays.
• Proficient computer skills with the ability to use Microsoft Office, Outlook, Word, Excel, and Adobe InDesign.
• Must be willing to work from Arizona.

Education and Formal Training:

• Bachelor’s degree or equivalent in Public Relations, Communications, or related field.

Experience:

• Demonstrated experience in lifestyle and entertainment.
• 5-7 years of experience working with credible fashion, lifestyle, and entertainment media.

Materials and Equipment Used:

• Office equipment.